
What is Shoptrue.com.au?
Shoptrue.com.au is a marketplace built exclusively for independent Aussie retailers.
If you’re an Aussie retailer, you canget started for free!
Stay local. Reach more buyers.



“Frontline’s initiative to set up an online platform, free to independents, has enabled small businesses the opportunity to place their stores onto online shopping. The uploading of products into the system is straightforward and completed within a short time frame. Sale point notifications are immediate and the product can be mailed out almost immediately. As a small business who does not use POS and is managed by myself, the overall system is great, and easy to use.”
About Shoptrue
Shoptrue.com.au is an initiative of FrontLine Stores. However, you don’t have to be a member of FrontLine Stores to start selling!
To start selling on Shoptrue.com.au, simple complete the form below. If you’re an independent Aussie retailer, we’ll get you set up on the platform and tell you everything you need to know to start selling your products online with ease!

No website? No problem!
You can list your products on Shoptrue easily. You will even have a dedicated store page that you can direct your customers to.
Already have a website?
You can still list your items on Shoptrue! We can even look at connecting your store to Shoptrue so your products show up automatically!
We’re here for you!
Shoptrue is run by FrontLine Stores, a membership group dedicated to helping Aussie retailers. Got questions? Just reach out to our friendly FrontLine team!
Common Questions
What are the fees?
Standard fees: 15% of sales
FrontLine members: 5% of sales
Shoptrue is run and paid for by FrontLine Stores, as a service to independent retailers. These fees cover payment processing for orders.
How easy is it to sell on Shoptrue?
It’s very easy! We set up your Shoptrue store and provide you with some simple instructions to start adding your products in just a few minutes! And fulfilling your orders is even easier!
What about delivery?
You can offer a custom flat shipping rate. We recommend:
$9.95 Flat Rate Shipping
Additionally, all customers are eligible for free shipping if they spend $150+ on your products.
Once you receive your order, you can ship it with your preferred courier.
How do I get paid?
Shoptrue sellers are paid in monthly intervals, direct to your bank account. You can keep track of your payments through the Shoptrue portal
Do I have to be a FrontLine member?
No you don’t! Although FrontLine members pay lower fees, on top of their other FrontLine member benefits. Shoptrue is an initiative to help all independent Aussie retailers to sell online in an increasingly competitive environment.


Start Selling on Shoptrue.com.au
If you’re an independent Aussie retailer, simply fill out the form below.
This will give us everything we require to set you up to start selling on Shoptrue.com.au!

GET IN TOUCH
HEAD OFFICE
210 Canterbury Road
Canterbury, VIC, 3126
FAX: 03 9888 5522
Call Us On
03 9888 5766
For membership enquiries, please contact David Sharp
M 0429 897 776 E david.sharp@frontlinestores.com.au