YOU KNOW RETAIL. SO DO WE.
Frontline is a member owned retail group, designed to save independent retailers of Australia time, and help them increase profitability.
Our focus is on maximising the benefits and opportunities available to our retail members, through providing service, support & reduced operational costs. As a result our retail members are able to remain independent, and more profitable.
You are a strong & proud independent retailer who can see that it’s challenging at times to “go it alone”. You want access to a support network of services, opportunities & savings that you can utilise to make your business easier & more profitable. You want to remain independent & in control of your business – you just know that having greater access to opportunity gives you more choices & abilities.
For membership enquiries, please contact David Sharp
M: 0429 897 776 E: david.sharp@frontlinestores.com.au

THIS IS HOW WE HELP OUR MEMBERS
DISCOUNTS AND BUYING POWER
These days it can be hard for smaller retailers to get access to big name brands. By becoming part of the Frontline retailer group, you get access to discounted pricing from hundreds of the country’s best suppliers. Compete with the big guys by joining Frontline.
BACK OFFICE SUPPORT
Retailers who join Frontline get access to our admin staff and retail experts. Benefit from all of our centralised billing and admin resources. Pay your supplier and service bills in one easy payment and always have someone to call to discuss your individual business requirements.
DIGITAL & MARKETING
Frontline members have access to a complete retail solution that covers point-of-sale, web, branding, marketing and more. Our experts are always available and take the pain away from worrying about your digital and marketing needs, so you can focus on your business.
HEAR FROM OUR MEMBERS.
“Men of style joined frontline upon opening its doors 18 years ago. As a member the benefits we have received with our suppliers certainly helps our bottom line and let’s face it, running a business is all about making a profit.
The support we receive from head office is invaluable and there is never any problem sorting out any issues. The upfront weekly emails is very beneficial as you are always kept in the loop with any current/upcoming specials on offer from the vast amount of frontline suppliers.
The two yearly buying days (February & August) are a great opportunity to meet varied suppliers face to face and to see what new labels might be on offer, along with seeing the current labels we stock. These buying days are also a great opportunity to pick up more specials/extra discounts and to mingle with other retailers to see what’s happening in the retail world.
Being a frontline member goes beyond the retail side of things as the frontline services offer discounts on fuel, car hire, accommodation and much more. The regular follow up instore visits I get from Miro gives me some great insights on a more personal level with what’s happening in the rag trade. Great work frontline team!!”
“The Coota District Co-op joined Frontline well before we had opened our retail store. We had no idea about how to find suppliers, apart from just looking on-line. We took advantage of a Frontline FAB Event early on to meet suppliers, secure stock and receive discounts.
We found the assistance from the Frontline team at their head office invaluable. Various team members helped us to source products to stock, in addition to guiding us to the appropriate company to supply the fixtures for our quality store fit-out.
Being a Frontline member, we are able to benefit from the discounts they offer. And we continue to reach out to the knowledgeable and friendly team for advice about suppliers when we need it. We have appreciated the visits that Frontline personnel have made to our store and have found great synergies with them, both being member-driven organisations.”
“Frontline saves me time and money. The increased margin we get from better buying helps make our store more profitable.
I can always contact someone to give me advice. Being a single store owner I find this invaluable being able to tap into people in the know.
Through Frontline I have been able to establish some great friendships. Not only with other store owners but suppliers as well. We find the networking aspect of FrontLine very important.
Now I can have more confidence in my buying. Joining FrontLine has been one of the best decisions we have made.”
DIGITAL & MARKETING.
Frontline Stores has a complete digital and marketing team. Members get access to exclusive discounts on all services as well as free advice and a single point of reach for everything your business needs:
- Websites –Complete web and graphic design services tailored to your business
- Marketing – Both online and offline. Social marketing, advertising, catalogues, signage and more.
- Technology – Point-of-sale integration, guidance, advice and access to a range of services from our digital partners.

JOIN A BRANDED GROUP.
Want to stay independent while getting the benefit of being part of a large brand?
Frontline’s branded groups offer independent retailers the ability to stock major brands who normally only cater to franchises and large retailers.
You also get to leverage the support and brand power that comes with being part of a Frontline branded group. This includes:
- Expert guidance on fitout, branding, and in store technology
- Buying support and access to more suppliers and discounts.
- All the benefits of Frontline Stores membership including back office, digital and marketing support.
BECOME A PREFERRED SUPPLIER.
Reach hundreds of independent Australian retailers by joining our network of suppliers


GET IN TOUCH
HEAD OFFICE
210 Canterbury Road
Canterbury, VIC, 3126
FAX: 03 9888 5522
Call Us On
03 9888 5766
For membership enquiries, please contact David Sharp
M 0429 897 776 E david.sharp@frontlinestores.com.au